What is the secret to making a gift that will provide the greatest benefit to you and the American Red Cross? Part of the answer lies in careful planning and good organization. The best plans are created by first, deciding what your goals are and second, determining how to accomplish your goals.

Planned gifts create opportunities for both the American Red Cross and our donors. Determining what gift is right for you is just as important as making the gift. There are a myriad of easy giving options from which you can choose – from naming us as a beneficiary in your will to a more complex trust arrangement. Ultimately the best plan for you will balance what you wish to accomplish for yourself, your family, and your charitable interests in your overall estate and financial plans.

We've created this easy-to-understand website to help you find the gift that's right for you. Here you can learn how to plan a gift to the American Red Cross. We'll tell you about creative giving strategies that may help you enhance your, and your family's, future financial well being while providing for a meaningful charitable gift as well.

This website is interactive and fun to use:

• If you're already considering certain giving options, simply click on the gifts you want to learn more about.
• If you're not sure how our gift plans can meet your financial goals, enter the Planned Giving Calculator, and follow the trail to the gifts that will work best for you. Each option you select leads to more choices, letting you design your own gift plan.
• Request a personalized gift illustration from us that details your plan, and refer to the FAQs and Glossary sections to find out how you can become a member of our Legacy Society.